This time last year, Shanghai — China’s capital of fashion and luxury — was in the throes of a ruthlessly enforced Covid lockdown. The city’s glittering high-end malls and avenues lined with flagship stores stood practically empty. Today it is a different story. Huge crowds on a recent weekend flocked to top retail destinations on or near Nanjing Road, the hub of glamour in China ever since the country’s first large department stores began to open there in 1917. “I splurge more extravagantly,” Sunny Zhang, 24, said as she waited…
Tag: Jewels and Jewelry
A Jewelry Brand Targets Growth Beyond China’s Borders
Since its inception in 2004, the goal of the Chinese jewelry brand Qeelin has been to create — as Dennis Chan, its Hong Kong-based co-founder and creative director, put it — “something with a rich culture but, at the same time, very contemporary.” The effort may be working. There are 38 Qeelin stores in mainland China, but the brand also has operated a boutique on Place Vendôme in Paris, a hub of high jewelry, since 2019. It is sold at department stores and boutiques such as David Jones in Australia…