Amazon announced 18,000 job cuts, Apple’s share price fell below $2tn (£1.7tn) and there was more bad news from Tesla: it has been another tough week for big US tech firms. But this has not been a one-off. The ongoing drama at Twitter since its takeover by Elon Musk in October has taken place against a backdrop of global economic uncertainty, retrenchment from aggressive expansion plans and China’s disruptive transition from Covid lockdowns to rocketing case numbers as restrictions ease. In fact this week’s events have been a continuation of…
Tag: Mark Zuckerberg
The rise of TikTok: why Facebook is worried about the booming social app
TikTok is on track to overtake the global advertising scale of Twitter and Snapchat combined this year, and to match mighty YouTube within two years, as trendsetting teens and young adults make it the hottest social app of the moment – and Facebook is worried. The Chinese-owned video-sharing platform is forecast to catch up with YouTube by 2024 when both are predicted to take $23.6bn (£18.2bn) in ad revenue, despite TikTok being launched globally 12 years after its Google-owned rival. Helped by unparalleled moments of cool at the height of…