Since its inception in 2004, the goal of the Chinese jewelry brand Qeelin has been to create — as Dennis Chan, its Hong Kong-based co-founder and creative director, put it — “something with a rich culture but, at the same time, very contemporary.” The effort may be working. There are 38 Qeelin stores in mainland China, but the brand also has operated a boutique on Place Vendôme in Paris, a hub of high jewelry, since 2019. It is sold at department stores and boutiques such as David Jones in Australia…
A Jewelry Brand Targets Growth Beyond China’s Borders
