Tag: Shein (Fashion Label)

Big American Tech Profits From Chinese Ad Spending Spree

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The trade relationship between China and the United States has plenty of friction. But at least one area is booming: Chinese start-ups looking to establish a presence in the West are spending billions of dollars for advertisements on services owned by some of Silicon Valley’s biggest technology companies. Temu, the international arm of the Chinese e-commerce giant Pinduoduo, is flooding Google with ads for absurdly inexpensive goods. With an initial public offering looming, the fast-fashion merchant Shein is inundating Instagram with ads for clothes and accessories at rock-bottom prices. Developers…

Shein’s I.P.O. Presents Tests on Wall Street and Washington

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Shein aims to win over Wall Street and Washington In filing confidentially for an initial public offering, Shein, the ultrafast-fashion retailer, is showing ambition on two fronts. The company and its underwriters are betting that investors will be more receptive to I.P.O.s, even though high-profile market debuts this fall largely fizzled out. Shein is also testing whether it can endure what’s likely to be an increase in political heat on the China-founded e-commerce giant. The company has cut some of its most prominent ties to China, after drawing pushback from…

Shein, the Fast-Fashion Giant, Is Said to Have Filed for an I.P.O.

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Shein, the ultrafast-fashion retailer founded in China more than a decade ago, has filed confidentially for an initial public offering in the United States, according to a person familiar with the plans for the deal, who was not authorized to speak publicly about it. Some companies keep their paperwork for an initial public offering temporarily under seal so they can prepare for the offering out of the public spotlight. Investors had largely expected Shein to make the move this year, after the historically tight-lipped company began to address a range…

U.S. Retailers Say an Old Trade Law Puts Them at a Disadvantage

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American retailers have faced an existential crisis since e-commerce disrupted the industry’s traditional business models. But their latest threat, a group of retailers and policymakers say, is coming from a nearly century-old trade rule that has given their e-commerce rivals — many of them founded in China — an unfair advantage. The rule, known as de minimis, allows companies to ship packages worth less than $800 into the United States without paying duties and fees that Customs and Border Protection enforces. Nearly three million de minimis shipments enter the United…

Shein and Forever 21 Team Up in Fast-Fashion Deal

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Shein, the e-commerce retailer founded in China, is teaming up with the parent of Forever 21 to expand its reach into Americans’ closets. The tie-up will bring together two of the biggest names in the fast-fashion sector online and in malls across the country. As part of the agreement, Shein could one day operate stores-within-stores at Forever 21 outlets, while Forever 21’s clothes would be sold on Shein’s site. The deal also includes investments from each partner in shares of the other. In the early 2000s, Forever 21 helped popularize…

Shein Flew Influencers to China to Help Its Image. A Backlash Ensued.

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When the ultrafast-fashion retailer Shein invited Kenya Freeman on a free two-week trip to China, she was thrilled. It has become a status symbol for Instagram and TikTok creators to be taken on paid excursions by brands, and Ms. Freeman, who had also been designing clothes for Shein for two and a half years, saw it as a major opportunity. But while brands often plan such trips to promote new products or generate online buzz, Shein’s pitch was unusual: She was among half a dozen influencers in the United States…

Congress Spotlights Forced Labor Concerns With Chinese Shopping Sites Shein and Temu

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Lawmakers are flagging what they say are likely significant violations of U.S. law by Temu, a popular Chinese shopping platform, accusing it of providing an unchecked channel that allows goods made with forced labor to flow into the United States. In a report released Thursday, the House Select Committee on the Chinese Communist Party said Temu, a rapidly growing site that sells electronics, makeup, toys and clothing, had failed “to maintain even the facade of a meaningful compliance program” for its supply chains and was likely shipping products made with…

Bipartisan Bills Would Change a 100-Year-Old Trade Law

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But Shein has faced scrutiny for some of its business practices, such as claims that it has copied designs and used cotton in its clothes from Xinjiang, a region in China where U.S. officials say Uyghurs have been abused by the government. Investors anticipate an initial public offering from Shein this year, which has only increased questions about the company. The bill introduced Thursday does not mention the company, but “Shein is probably the most obvious example of a company that has exploited the de minimis loophole the most,” Mr.…

TikTok, Shein and Other Companies Distance Themselves From China

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As it expanded internationally, Shein, the rapidly growing fast fashion app, progressively cut ties to its home country, China. It moved its headquarters to Singapore and de-registered its original company in Nanjing. It set up operations in Ireland and Indiana, and hired Washington lobbyists to highlight its U.S. expansion plans as it prepares for a potential initial public offering this year. Yet the clothing retailer can’t shake the focus on its ties with China. Along with other brands like the viral social app TikTok and shopping app Temu, Shein has…